Morocco’s Untapped Export Potential Could Reach $15 Billion, Study Finds

Morocco has an enormous unexploited export potential estimated at $15 billion. This is revealed by a study on the exportable supply of the kingdom conducted by the Moroccan Association of Exporters (ASMEX) in partnership with Mazars and Grant Thornton.
The report of this study highlights $15 billion in potential through existing dormant capacities, opportunities offered by sectoral dynamics or strong global demand. This includes $2.85 billion in potential exports for the chemicals and petrochemicals sector; $2.64 billion for textiles; $2.14 billion for the automotive industry; $1.8 billion for seafood products, and $1.7 billion for agriculture, it is detailed.
With an estimate of 147 billion dirhams thanks to a range of promising sectors such as chemicals and petrochemicals, aeronautics, automotive or finance, the Casablanca-Settat region ranks first in the top 3 regions with high export potential, followed by Tanger-Tétouan-Al Hoceima with a potential estimated at 72.4 billion dirhams and Rabat-Salé-Kénitra (61 billion).
The purpose of this study is to develop a framework agreement with the supervisory authority. A strategy for developing Moroccan exports will thus be put in place. Several key areas have already been identified, including diversifying markets and sectors, creating high added value for exports, and boosting regional dynamics and local anchoring.
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