Morocco’s Sardines and Couscous Make Waves in Israeli Markets

Sardines, Couscous and artisanal products. "Made in Morocco" would already be part of the daily life of the Israeli consumer, according to a publication by the Israeli Ministry of Foreign Affairs.
"Bilateral cooperation between Israel and Morocco is very diverse, and concerns art, agriculture and trade. Several Israeli companies import couscous and sardines from Morocco," can be read on the ministry’s page, which accompanied the post with a photo of a Moroccan product marketed in Israel.
The anti-normalization activists, who fear cultural and academic exchanges more than anything else, quickly took the field to denounce a new Israeli attempt to normalize its relations with Morocco.
According to the report of the Israeli Central Bureau of Statistics (CBS), trade between Rabat and Tel Aviv had exceeded the $140 million mark between 2014 and 2017. For Israel, the kingdom was the 4th economic partner in Africa.
The biggest Israeli investment, or at least the visible part of the iceberg, was that of the agricultural technology company Netafim, which had created a subsidiary in the kingdom in 2017 for a total investment of $2.9 million.
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