Morocco Leads Africa in High-Value Outsourcing Services, Capturing 50% Market Share

– byJérôme · 2 min read
Morocco Leads Africa in High-Value Outsourcing Services, Capturing 50% Market Share

With a 50% market share, Morocco stands out as a "high-end" destination, expert in higher value-added services, unlike a Low Cost destination, said Youssef Chraiba, president of the Moroccan Federation of Outsourcing Services. Despite "aggressive price offers" from competitors, the kingdom maintains its leadership in French-speaking outsourcing.

During a webinar on the prospects for the sector, Mr. Chraiba emphasized the development experienced by the sector between 2015 and 2019, where 120,000 jobs were created, an increase of 9%. Over the same period, the adopted turnover was more than 14 billion dirhams (MMDH) in 2019. In addition, the sector occupied the third place in terms of export turnover.

Despite the health crisis, the sector is holding up, with "a very strong rebound" in activity in the last quarter of 2020. Recalling the history of the sector which "started in Morocco a little more than 20 years ago, with 2 main segments", the president of the Moroccan Federation of Outsourcing Services (FMES) specified that the outsourcing sector "can no longer be reduced to verticals like IT or CRM". It now covers the outsourcing of all high value-added service professions.

The vice-president of the CGEM, Ghita Lahlou, for her part, stressed that the outsourcing sector has developed well to make a place for itself among the CGEM federations. Highlighting the essential role of Offshoring during this crisis period, Ghita Lahlou affirms that the sector is a major job provider, a source of foreign exchange and thus, a lever for the stability of the trade balance.

The FMES includes all companies operating in the outsourcing professions in Morocco. Its co-option by the CGEM comes following the decision of the Board of Directors of the Confederation, on September 24, 2020.