Morocco Launches Tourism Campaign Targeting US and Israeli Markets with Influencers

To rekindle the enthusiasm around the Moroccan offer and its attractiveness, two renowned influencers have been used. Thus, the ONMT is targeting the American market with the influencer Kelli Erdmann, known on digital platforms as "Happy Kelli" and the Israeli market with the influencer Yarden Harel, indicates a press release from the Office which specifies that several actions of the same kind have been carried out with other influencers on markets that are just as important.

The "Happy Kelli" influencer, an American professional dancer and choreographer, was chosen thanks to the number of people she attracts with "her videos full of positive, creative and colorful energy," says the ONMT. For example, she is followed on TikTok by 3.5 million followers, and on Instagram by 1.7 million fans.

As for Yarden Harel, she is a presenter on Israeli television, and is part of the top 5 most influential women in Israel where she hosts the travel TV show "The Best in the world". Passionate about travel, she shares her daily life with her family.

"Thanks to the supervision of the ONMT teams, these influencers thus highlight the Moroccan settings and share with their community their experiences and encounters in Morocco by showing the tourist experiences that can be lived in the different Moroccan regions," concludes the press release.