Morocco Launches Regional Tourism Campaigns to Boost Domestic Travel Post-Lockdown

Nadia Snoussi’s initiative stems from studies carried out by the Moroccan National Tourist Office (ONMT) regarding domestic tourism, the primary provider of tourism in Morocco, with one third of the market share. Indeed, in order to study the impact of confinement on the expectations of citizens in terms of domestic tourism during the next holidays, the ONMT has conducted studies of which Nadia Snoussi takes stock.

The results show that Moroccans favor the beach, relaxation, visiting cities, natural sites or historical and architectural heritage, as well as water sports, explains Ms. Snoussi. Three main interests motivate Moroccans to travel. These are the need for freedom after confinement, promotional offers and finally, the application of strict health measures in tourist establishments.

Nadia Snoussi announces that the ONMT will be responsible for encouraging this need for domestic travel through a civic campaign under the signature "ntla9awfbladna", and to continue that this campaign will be adapted to each region through the signature: "ntla9awfi...". Thus, the ONMT has put in place certain strategies, in order to highlight the domestic tourist potential to Moroccans, reports lavieeco.com. To this end, a department dedicated exclusively to domestic tourism has been created, in order to strengthen the domestic share of tourism at the national level. For Nadia Snoussi, domestic tourism in Morocco still has significant growth potential to be developed.