Morocco Launches Dual Tourism Campaigns to Boost Domestic and International Travel

These are the "Aji" and "We are Open" operations, aimed at reviving enthusiasm around the Moroccan offer and strengthening its attractiveness, as an accessible, safe and exotic destination, offering an unparalleled diversity of experiences, indicates the Office in a press release.

Internationally, the operation will take place in three phases, in order to capture the attention of potential travelers and initiate a dynamic recovery as early as the current Winter season and for the upcoming Spring holidays, the note specifies.

After an initial stage of the communication plan, which made it possible to inform of the upcoming opening of the destination, the office produced an event video capsule, under the slogan "We are Open". This spot is published on social networks targeting five strategic markets: France, Spain, United Kingdom, Germany and United States.

Finally, a third phase will make it possible from the end of February to maximize the scope of the operation through the publication of inspiring video content entitled "Visit Morocco Originals", notes the Office, specifying that these will showcase the themes feeding the image of great diversity of the Moroccan offer and meeting the multiple aspirations of travelers: culture, nature, sea, mountains and desert, sport or escape...

In parallel, the Office is pursuing the amplification of the approach undertaken since 2020 under the "Ntla9awfbladna" brand and is going further today to continue to convince Moroccans at home and abroad to rediscover the riches of their country. With the new "Aji" concept recently deployed, the office wants to boost, through specific themes, domestic tourism. Cultural, gastronomic and tourist riches have been highlighted.