Morocco Launches "We Dream Big" Tourism Campaign After World Cup Success

Called "We dream big", this campaign according to Adel El Fakir, Director General of the ONMT, is an opportunity for the office whose mission is to sell the image of Morocco. "This global exposure based on incredibly strong values carried by the Atlas Lions and Moroccan fans in Morocco and around the world and relayed by personalities from all continents on all global media is just exceptional."

For the official, it is necessary to take advantage of the current enthusiasm to attract as many tourists as possible to Morocco. To achieve this goal, the ONMT plans to communicate through certain media such as Bein sport MENA, the German channel ZDF, CNN and HBO. The plan also includes activating and mobilizing the largest tour operators such as Expedia, Tripadvisor and European airlines.

In addition to the domestic market, the targeted countries for this campaign are France, Spain, the United Kingdom, Italy, Germany, Belgium and the Netherlands, as well as the United Arab Emirates, Qatar, Kuwait and Saudi Arabia, the ONMT points out.