Morocco Launches "Clean Eid al-Adha" Campaign Focusing on Leather Industry and Environmental Protection

Raising citizens’ awareness of the need to preserve the cleanliness of environments and spaces, by cleaning slaughter sites, collecting waste and residues in closed bags and avoiding throwing them into sewers. This is the objective of the "Clean Eid al-Adha 2019" campaign, which will be launched on Wednesday, July 24, reports medias24.com.

Unlike previous years, the 2019 campaign is interested in preserving skins in order to be able to recover and enhance them in the leather industry.

The motivation of the State Secretariat for Sustainable Development lies in the fact that the leather sector records a loss of nearly 70 million DH annually because 85% of the skins are degraded and cannot be valued.

The campaign will begin with a skin sorting operation, organized in collaboration with several partners, in four cities: Rabat, Casablanca, Fez, and Marrakech. Subsequently, this operation, which is part of the National Waste Valorization Plan, will be generalized throughout the Kingdom.

Among the actions to be carried out around this campaign, there is the dissemination of awareness-raising capsules on television and radio channels, on websites and social networks, the organization of field operations with the participation of mobile awareness-raising caravans, and the distribution of information and communication materials.

For this edition, the Moroccan Federation of Leather Industries (FEDIC), local authorities, waste collection delegating companies and civil society will be strongly involved.