Morocco Lags Behind Europe in Electric Car Adoption, Facing Key Obstacles

Compared to European countries, Morocco is struggling to sell its electric cars. In 2023, sales of electric or hybrid cars in the kingdom did not exceed 0.6% of total sales, compared to 25% in European countries.
In Morocco, the rate of electric car sales remains very low, analyzes the newspaper Al Sharq, citing three major obstacles to the development of this sector, namely: the weak incentive from the government, the high price of vehicles and the lack of charging stations.
The incentives offered for the purchase of an electric car are low, confirms the president of the Association of Car Importers in Morocco, Adil Bennani, cited by the same newspaper, noting that the exemption from the annual vehicle tax on electric vehicles cannot offset their high prices compared to other cars.
The high prices of these vehicles compared to those offered in European and Asian countries do not encourage Moroccans to acquire them, confides an owner of an electric car. As for the lack of charging stations on the highways between cities, it prevents the use of electric vehicles for long journeys, Bennani points out.
Morocco currently has nearly 200 charging stations for electric car batteries. The association led by Bennani is working to increase this number to 2,500 stations. The kingdom sold 463 electric vehicles in 2023, an increase of 133% compared to 2022.
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