Moroccan Royal Hotel Chain Expands with Luxury Resorts in Casablanca and Tamuda Bay

Opened last July, the Royal Mansour of Tamuda Bay stands on an area of 10 hectares. The seaside resort located facing the Alboran Sea, has 55 rooms, suites and villas, the "simplest" of which measures 80 m², and the most majestic, more than 1,500 m². The decor is particular: the mosaic on the walls of the reception, formed by 100,000 shells collected in the surroundings, catches the eye. Its 4,000 m² spa is also not indifferent. Beyond making money, the installation of a Royal Mansour in Tamuda Bay aims to contribute to the tourism development of this region of the North of the kingdom, only frequented by the Moroccan upper middle class during the summer, confides Dominique Di Daniel, director of the hotel, to the French newspaper Les Echos.

"Bringing in an international clientele is my main mission in Tamuda Bay. We want to revitalize a region that, to date, only attracts vacationers for three months a year. It’s up to us to create a clientele, thanks to air links and extraordinary experiences," adds Jean-Claude Messant, CEO of the group, who is delighted with the expansion of the royal hotel group, fourteen years after the opening of the Marrakech brand. Before Tamuda Bay in July, the Royal Mansour opened its doors in Casablanca in April. "In Casablanca, the idea is to bring back into fashion an entire Art Deco district, Sidi Belyout, close to the Hassan II Mosque and the marina, which was coveted in the 1950s but had fallen asleep," reveals the CEO.

Located a few cables from Jemaa El Fna square, the Royal Mansour Marrakech is unique. It is a "medina within the medina", a luxurious palace which, unlike traditional hotels with rooms and suites, has about fifty private riads, equipped with a Moroccan living room, bedrooms with bathroom, and a private terrace with a pool. "Many hotels in the world have a basement, but we are the only ones to have built these galleries from the start to ensure an invisible service! Customers who have requested a butler or ordered a meal in their riad are granted their wish as if by magic. They are fascinated and often want to visit these basements," says Jean-Claude Messant.

The Royal Mansour, ranked the most welcoming establishment in the world in 2024 according to the World’s 50 Best Hotels, is also distinguished by its restaurants entrusted to starred chefs. In Marrakech, the hotel’s restaurant is run by Hélène Darroze (six Michelin stars) and Massimiliano Alajmo (three stars) who offer contemporary Moroccan and Italian cuisine. In Tamuda Bay, we find Alajmo, and two other three-star chefs: the Spaniard Quique Dacosta and the Frenchman Eric Frechon. The hotel group plans to settle in other cities of the kingdom. "There is indeed a development vision within our group. Two new openings are planned in the next three or four years. But I can’t tell you where," said Jean-Claude Messant. The group plans to open rather three establishments in Rabat, Agadir, and Tangier.