Moroccan Pop Star Saâd Lamjarred Launches Fashion Line ’SL’ After Music Success

The singer did not wait to take advantage of the success of his latest video "3ada kalam" which, it should be remembered, reached more than 2 million views in less than 24 hours, before launching into fashion. Branded "SL", the singer’s clothing brand is a project he has been working on with his Moroccan team.

Indeed, Saâd Lamjarred had announced during a live concert on his Instagram account, the arrival of this line of clothing bearing the initials of his name and promising to seduce his fans while remaining sober. "I wanted to do something simple, beautiful and modern," the singer had announced on his Instagram page. And to add that "As for the logo, it is 100% Moroccan and I wanted it to have this Arab touch," reports L’observateur du Maroc.

For its debut, this clothing brand, whose promotion has already started, will initially provide t-shirts and caps for men and women.