Moroccan Olive Oil Prices Surge to Record Highs as Harvest Approaches

The olive season has not yet started in Morocco, but the price of the fruit is already soaring, and consequently that of olive oil.
Sold at 20 dirhams per kilo in many regions, this price surge heralds olive oil that is likely to be very expensive for Moroccan consumers.
Thus, to obtain a quintal of olives, 2,000 dirhams must be spent. However, according to estimates by professionals cited by Rue20, this quintal can produce between 16 and 18 liters of olive oil, if the quality of the olives is up to par.
Taking into account the processing costs (labor, pressing, etc.) and marketing, the price of the quintal reaches 2,500 dirhams.
Investors in the sector, not inclined to cut into their profits, do not hesitate to set the price of a liter of olive oil at 150 dirhams, or even more.
So we can expect to pay a minimum of 150 dirhams for a liter of standard quality olive oil, and up to 200 dirhams for a high-end oil.
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