Moroccan Businesses Face Adapt-or-Fail Challenge Amid COVID-19 Crisis

To continue to exist during this coronavirus crisis, Moroccan companies must innovate. They must adapt to the current situation, as demand is collapsing and supply is disrupted.
The current socioeconomic situation is not rosy. It is characterized by a drop in local demand, the absence or substantial reduction of international orders, and the lack or absence of offers due to the disruption or reduction in supply. 69% of companies are at a standstill, 26% are operating at reduced capacity, and 6% are continuing their activities since March 31. That is, 7 out of 10 companies are at a standstill. These are the results of a survey commissioned by the Federation of Metallurgical, Mechanical and Electromechanical Industries (FIMME). The objective of this survey, carried out among the members of the federation, is to measure the extent of the economic consequences of the coronavirus on their sector of activity, informs L’Economiste.
The daily newspaper states that to these consequences, we must add the growing number of unpaid bills. Because many orders are executed over the long term. In the coming weeks and months, the consequences of the crisis will be more visible in certain industries. The IMME sector finds itself in an uncomfortable situation due to its transversal nature.
Faced with this worrying picture, Moroccan companies must adapt or disappear. They must integrate into a new configuration to reorient their strategies. For the survival and development of the industry, FIMME urges support for local industrial, commercial or service units, in a collective and solidarity spirit.
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