Moroccan Artists Find New Revenue Stream on YouTube Amid Industry Challenges

Naima Bouhamala is among the seasoned artists, known for their spontaneity, and famous for their interpretation of comic roles that have made Moroccans laugh. According to her explanations, her "YouTube" channel aims to maintain communication links with the public, who constantly express their desire to see her in new and different works. Emphasizing the important role that communication sites play in communication and interaction with the public, given the scarcity of artistic performances, she assures Sky News Arabia that her "YouTube" channel does not pursue a financial goal, but rather provides significant comic content corresponding to her artistic status and professional career over the past few years.

Like her, many Moroccan artists have created their YouTube channels. Actress Hoda Sedky, one of the most popular artists on the YouTube platform, has more than a million subscribers who follow her. She shares Moroccan and international cooking recipes with them, as well as some details of her daily life. The artist and director Sana Akroud, known for the roles of "Al-Duwaiba" and "Rommana", has also created a channel on "YouTube" to share social topics and life experience stories with her 197,000 subscribers in a calm voice and a fluid style. Actress Narjis Hallaq launched a channel on the global platform with 442,000 subscribers. She shares with them information about her life between Morocco and Canada and scenes from her daily life.

In a statement to the same media, Mostafa Al-Talib, art and cinema critic, believes that financial profit is one of the reasons that can push the artist to enter the world of "YouTube", especially in light of the limited artistic performances and the difficult financial conditions in which some artists live. Another reason: the professional skills and qualifications enjoyed by the artist. According to Al-Talib, platforms like "YouTube" have started to impose themselves on artists who want to expand their audience and avoid marginalization.