Mercedes Expands Luxury Pop-Up Stores in Morocco’s High-End Hotels

According to the importer, these trendy stores in Morocco are installed at the Movenpick, because it brings together several luxury brands as well as a qualified clientele... "We offer a pleasant setting for our customers and facilitate access to information related to products and test drives," said Amal Rbibi, digital & event manager at AutoNejma.

These points of sale, according to the Mercedes brand managers, also allow the creation of real universes around certain products. Immersed in the concept of a temporary store, visitors discover their favorite brands there.

"The pop-up store concept is a Daimler concept, which we have adapted to the needs of our market. The interest is to get closer to our customers in order to give them a new experience," explained Amal Rbibi.