Marrakech launches a major hotel renovation plan and demolishes its ghost hotels to build palaces

Marrakech is accelerating its preparations for the 2030 World Cup by tackling the complex issue of its hotel capacity. In the Hivernage district, excavators have begun demolishing the Al Borj hotel, a historic establishment that has been closed for years. This site, which over time has become a refuge for petty crime and illegal immigration, is to make way for a large-scale tourism project capable of revitalizing this strategic area of the city.

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This operation is only the first step in a broader strategy aimed at rehabilitating the moribund structures of the ochre city. Several other iconic establishments, such as the Marrakech, Tafilalet, Sahraouine, Agdal, Kenza and Al Mouatamid hotels, are on the list of units to be renovated or rebuilt. The objective is to transform these urban wastelands into modern complexes that meet the new standards of international tourism.

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Beyond urban aesthetics, this revival plan addresses major economic challenges. According to local stakeholders, the reactivation of these accommodation capacities is essential to absorb the massive influx of visitors expected during the World Cup. In addition to strengthening the tourism offering, these projects should generate numerous direct jobs for young people, thus consolidating Marrakech’s position as a leading global destination.