Marrakech, Agadir and Casablanca: the favorite destinations of tourists

This upward trend is driven by a 3% increase in domestic tourism and 11% in international tourism. Overnight stays in Marrakech, Agadir and Casablanca experienced a significant increase in January 2024 compared to the same period in the previous year 2023, according to the National Tourism Observatory.

While overnight stays increased by 12% in Marrakech, from 618,497 in 2023 to 692,525 in 2024, they grew by 17% in Agadir, reaching 418,716 in 2024 compared to 359,249 a year earlier. In Casablanca, there is a slight increase of 1%, with 138,359 overnight stays compared to 137,086 in 2023.

The trend is variable in other cities of the kingdom. The number of overnight stays fell by 9% and 17% in Tangier and Fez, respectively, while it increased by 25% in Essaouira (41,386 in 2024 compared to 33,235 in 2023).

Overall, 4 and 5-star establishments have achieved quantitative leaps, from 438,146 to 478,719 overnight stays for 4-star, and from 367,400 to 422,427 for 5-star. On the other hand, guest houses recorded a 21% drop, from 96,303 to 76,365. The same is true for luxury establishments, whose overnight stays fell by 9%.