A French company shuts off its European operations and bets on its Moroccan site

The decision appears in the half-year results published on Wednesday, September 9, by HighCo. Specializing in discount coupons and promotional offers for brands and mass retailers, the group is continuing the reorganization of Sogec, which it acquired in 2025.

The plan provides for the elimination of 64 positions, as part of an employment-protection plan that has already been approved. The production site in Villebon-sur-Yvette, in the Paris region, will be transferred to HighCo’s site in Aix-en-Provence.

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But a central part of the operation will be moved to Morocco. HighCo announced that the processing of all operations will henceforth be consolidated at a single site in the kingdom. The group specified neither its location nor the number of jobs concerned in Morocco.

A €5.54 million restructuring

This reorganization had already cost €5.54 million in the first half of the year. It pushed HighCo’s reported net result into the red, with a loss of €940,000, compared with a profit of €4.46 million a year earlier. Excluding exceptional costs, however, adjusted net profit rose by 29.5%, to €5 million.

The group’s European business is following very different trajectories. In France, gross margin jumped by 33.7%, to €35.96 million, and now accounts for nearly 92% of activity. Internationally, it fell by 20%, notably in Belgium, where the decline reached 22.5% due to the decline in the processing of coupons and deferred promotional offers.

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The centralization in Morocco is part of a trend already observed among several French groups transferring certain activities to the kingdom. HighCo is counting on this restructuring to reduce its costs from the second half of the year and raise its adjusted operating margin to more than 15% in 2027.