Franchise

Articles

• Morocco’s Franchise Sector Struggles Amid Economic Downturn and Job Cuts
  25 January 2021, by Jérôme

  Several events are slowing down the franchise and organized retail sector in Morocco. With the announcements of staff reductions and bankruptcy filings by multinational firms and large groups, the hopes of the sector are increasingly compromised.
  The year 2021 should be crucial for all industry professionals. Following the reduction in the workforce of their clients and their activities, for all sectors, businesses are still unable to recover, despite the multiple initiatives taken by the (…)

• Moroccan Franchise Sector Faces Bankruptcy Amid COVID-19 Recovery
  17 July 2020, by Prince

  Franchise professionals in Morocco, financially diminished due to the Covid-19 crisis, are crying out for help to avoid bankruptcy.
  "The structures most weakened by the Covid-19 crisis risk going bankrupt after the timid resumption of activities," reports L’Économiste which indicates that despite the total drop in activity during the lockdown, professionals in the sector have not failed to face their fixed costs.
  The newspaper specifies that unlike the managers of shopping centers like (…)

• Morocco Imposes New Rules on Spanish Truckers in Fuel Dispute Retaliation
  25 October 2020, by Bladi.net

  Faced with the various complaints of Moroccan carriers regarding the fuel franchise imposed by Spain, the Moroccan authorities have reacted. They now require Spanish transport companies to have a cooperation contract with a Moroccan carrier before operating in the Kingdom.
  This decision by the Minister of Equipment, Transport and Logistics, Abdelkader Amara, takes effect from Monday, October 26, 2020, reports Medias24. The objective is to recover part of the added value in Morocco.
  This (…)

• Starbucks: Mass layoffs due to the pro-Palestinian boycott
  6 March 2024, by Sylvanus

  The impact of the boycott campaign on its activities is pushing the American coffee chain Starbucks, managed by the Kuwaiti group Alshaya, to carry out massive layoffs.
  The boycott campaigns in response to its alleged support for the Israeli army fighting Hamas in the Gaza Strip have significant consequences for the Starbucks franchisee in the Middle East. It has started laying off staff in its cafes in the region, after the brand was targeted by activists against the backdrop of the (…)

• French Retailer Celio Set for New Ownership in Morocco, $10 Million Deal Pending
  15 September 2022, by Ginette

  The management of Celio, the French ready-to-wear brand exclusively for men and which has a multitude of stores in Morocco, will be entrusted to another holding company. The procedure for this change of hands has started and could soon lead to a final agreement.
  The Celio takeover project is being carried by the Valoris Equity Fund investment fund in creation and Amine Berrada, the current CEO of Cap Retail. The file is currently on the table of the Competition Council and would be an (…)