Coca-Cola Restructures Global Operations, Job Cuts Possible in Morocco

In a press release, the company expresses its desire to create new more localized operational units working in coordination with five dedicated marketing teams for each product category globally.

"Changes in our operating model are evolving our marketing teams to drive more growth and get closer to our customers and consumers while prioritizing a portfolio of strong brands and a disciplined innovation framework," explained CEO James Quincey, adding that these changes will also "modify the structure of the salary base."

The company intends to offer an initial voluntary departure program to 4,000 employees in the United States and Canada. Coca-Cola will also organize a similar program in other countries. The group had around 86,000 employees at the end of 2019.

Job cuts are also planned. Coca-Cola has not yet communicated the number of employees to be laid off. Like large companies, the company has been hit hard by the health crisis related to Covid-19. Its revenue fell 28% in the second quarter of 2020.