Chinese Textile Giant Sunrise to Invest $422 Million in Morocco, Creating 11,000 Jobs

The announcement was made during a meeting in Beijing between Aziz Akhannouch and Lei Xu, president of the Chinese group, on the sidelines of his recent visit to China where he represented King Mohammed VI at the China-Africa Cooperation Forum (FOCAC) summit.

This investment should create 11,000 direct jobs within three years. According to the MAP, it "will revitalize the national textile sector, which is fully integrated into global value chains, and contribute to the government’s strategy of prioritizing job creation."

Textiles are at the heart of Morocco’s investment strategy, Abdellatif Jouahri, governor of Bank Al-Maghrib, declared in 2022, specifying that the sector accounts for 32.3% of national production, compared to a global average of 25.6% over the period from 2000 to 2019.

According to a study by the French association Evalliance, Morocco is the third country with the highest minimum wage ($307 per month) among EU clothing suppliers, ahead of Bangladesh, Pakistan, Myanmar and Tunisia.