British travelers spent nearly £1.2 billion in Morocco in 2025
Travelers from Great Britain spent nearly £1.2 billion in Morocco in 2025. New official British statistics, published on October 16, also reveal their average budget, the length of their stays and a strong preference for package holidays.
Morocco recorded 1,303,000 trips from Great Britain in 2025, with estimated spending totaling £1.199 billion. According to data from the Office for National Statistics (ONS), that amounts to around £920 per trip and 9.1 million nights, or an average stay of seven nights.
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Holidays accounted for most of these trips: 1,137,000 trips, with spending of £1.108 billion. The statistics cover residents of Great Britain, regardless of nationality.
Morocco outpaces Egypt and Tunisia
In the British market, Morocco outperformed two of its direct tourism competitors. Egypt recorded 1.13 million trips and £1.169 billion in spending, compared with 448,000 trips and £379 million for Tunisia. Turkey maintained a considerable lead, with 4.32 million trips and £3.8 billion in spending, according to the same ONS statistics.
Another distinctive feature of the Moroccan market is the dominance of package holidays. The ONS recorded 718,000 package trips to Morocco, accounting for 63% of holiday trips. Associated spending reached £760 million. The other 419,000 tourist trips were arranged in other ways.
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Three airports accounted for nearly 70% of the trips: Gatwick, with 345,000 trips; Stansted, with 328,000; and Manchester, with 236,000. These figures illustrate the importance of the British market, supported by the development of air links between the United Kingdom and Morocco.
Visits to friends and relatives also accounted for 148,000 trips, £73 million in spending and nearly 1.56 million nights. Business travel totaled 16,000 trips and £16 million in spending.