BIM and Kazyon’s expansion is driving automation in Morocco’s food factories
The expansion of BIM and Kazyon is gradually changing manufacturing methods in Morocco’s food industry. To meet the requirements of these low-cost retailers, suppliers are investing in automated equipment, particularly for product filling and packaging.
BIM had more than 1,000 stores in Morocco in 2026, while its Egyptian competitor Kazyon aims to reach 600 outlets by 2030. This growth is driving changes inside food-processing plants, according to an analysis published on November 3 by Germany Trade & Invest, Germany’s foreign trade and investment agency.
The two retailers require their suppliers to meet high processing and packaging standards, particularly for products sold under their own brands. In return, they guarantee large orders and relatively predictable volumes, enabling manufacturers to plan production more effectively.
This arrangement is encouraging Moroccan manufacturers to invest in automated production lines. Bagging, packaging and cartoning machines are therefore taking on a growing role in food companies’ modernization projects.
Private-label strategies provide an additional driver. Kazyon had already announced its intention to develop its own brands in Morocco, prioritizing local partners and suppliers. The expansion of its network is creating more sales opportunities for producers able to meet the required volumes and standards.
Moroccan manufacturers invest in new machinery
This trend is particularly benefiting foreign suppliers of industrial equipment. Morocco still produces few machines for food processing and packaging. Companies therefore rely heavily on imports when expanding their facilities or modernizing production lines.
The stakes are considerable for a sector comprising around 2,600 companies and generating annual revenue of 17.4 billion euros, according to Germany Trade & Invest. The food industry accounts for nearly 22% of the country’s industrial value added.
Several investments illustrate this modernization. In Had Soualem, Best Biscuits Maroc is carrying out a 63.2-million-euro expansion program, including new processing and packaging lines and the announced creation of 1,000 jobs. In Meknès, packaging manufacturer GPC is developing a new factory representing an investment of 18 million euros.
