Barceló Hotel Group Expands Moroccan Presence with $76 Million Investment

Present in Morocco since 2006, the chain has a 4-star hotel with 84 rooms in Casablanca, and has recently acquired the Barceló Fès Medina, another 4-star hotel with 134 rooms, which it has been managing since 2011.

Barceló reopened the Allegro Agadir last year, after a renovation that cost it 6 million euros, and plans to open the Barceló Tanger in June, a 5-star hotel with 200 rooms, after a complete renovation of more than 20 million euros.

Read: Barceló Hotel Group Expands in Marrakech with $35 Million Acquisition

In January 2019, the hotel chain invested more than 35 million euros in the acquisition of the Barceló Palmeraie, a 5-star hotel with 252 rooms, located north of Marrakech. The group has also acquired two plots of land, one of 85,600 square meters intended to accommodate a hotel with 120 new rooms, and the other of 36,700 square meters, on which it plans to build a new hotel of 160 rooms.

A few months earlier, in November 2018, the hotel group opened the Barceló Anfa Casablanca, a 5-star hotel with 206 rooms, located on the main commercial and financial avenue of Casablanca. In total, the chain manages six establishments and 1,200 rooms in Casablanca, Marrakech, Tangier, Fez and Agadir.