Royal Air Maroc Expands African Routes from France with Budget-Friendly Fares

Royal Air Maroc (RAM) is strengthening its long-haul flight program offered from France starting at 370 euros. It plans to operate flights at preferential rates from eight French cities, namely Paris, Nantes, Bordeaux, Montpellier, Lyon, Toulouse, Marseille and Strasbourg to 29 African cities, including Dakar, Abidjan, Yaoundé, Kinshasa, Brazzaville, Lagos, Conakry and Ouagadougou.

The national airline has implemented a marketing strategy to attract customers. It has recruited Africans and offers African cuisine on board. "The meals on board are composed by drawing on the best of African cultures. A large part of the cabin crew deployed on the African routes is from these regions," says Royal Air Maroc in a press release. It has also decided to make announcements in the cabin in certain local languages. For example, on flights to Senegal, announcements will be made in French and Wolof (the most widely spoken local language in the country).