Morocco’s World Cup Success Sparks Tourism Boom, Social Media Frenzy

Interest in the Moroccan destination is manifesting itself from match to match since the start of the 2022 Qatar World Cup. According to a press release from the Ministry of Tourism, Handicrafts and Social and Solidarity Economy, "13 million mentions of ’Morocco’ have been recorded on social media and more than 130 million interactions around Moroccan content have been counted," while a normal annual average is around 500,000 mentions, reports the Arabic-language daily Assabah.

"The monitoring of trends carried out by the teams of the supervisory ministry since the start of the 2022 World Cup has shown an unprecedented interest in Morocco, particularly among celebrities, stars and opinion leaders who accounted for 40% of Internet users who spoke positively about the kingdom on the web," the same source specifies. Influential international media have also shown an interest in the destination, producing significant coverage that could have a positive impact on Morocco.

In short, the breakthrough of the Atlas Lions at the 2022 World Cup has strengthened Morocco’s visibility on the international stage, which will benefit the tourism sector, which should be revitalized.