In Morocco, the "Moul Lhanout", much more than just neighborhood grocers

According to the government official, these merchants, who represent 80% of the country’s sales outlets, provide a service that goes beyond the simple commercial framework.

Indeed, "Moul Lhanout" regularly grants advances to its customers, estimated at an average of 840 dirhams per person. Notably, 30% of these advances are not for the purchase of goods, but are used to finance personal needs.

The government claims to have taken measures to support this professional category. 70% of the recommendations made to solve their difficulties have been implemented, including the royal initiative to universalize social protection, tax reform and the digitization of the sector.

Partnerships with banks have also been concluded to facilitate access to financing and diversify sales methods.

The minister wanted to express "the respect and appreciation of the government" towards these essential actors of the local economy, who contribute to the commercial dynamism of the country despite the competition from large Moroccan and foreign retail stores.