Morocco Launches $4 Million Tourism Campaign to Boost Post-Pandemic Travel

"In an international environment marked by the evolution of distribution and communication channels, the development of information technologies, the emergence of new markets, changes in behavior within traditional markets, tourists are constantly seeking new and original experiences adapted to their increasingly specific and distinct needs," the call for tenders reads.

"Today more than ever, with this situation marked by an international health crisis caused by covid-19 covering the global tourism industry with fog and uncertainty, tourist destinations and brands will have to make more efforts to establish themselves and differentiate themselves by offering unique and reassuring experiences to relaunch the global tourism industry, one of the main levers of the global economy," it is written.

"Advertisers and in particular tourist destinations are being pushed to innovate and differentiate themselves. This implies the emergence of brands with a strongly differentiated positioning on their ability to create specific experiences, implying an individualized approach to the tourist through the use of new technologies to know the prospect and communicate with him. Furthermore, the demonstration of the diversity of the destination’s offering is done through the regular creation of content and the implementation of specific devices for targets who remain attached to traditional channels," the document explains.

The service provider who wins the tender will have the task of proposing to the ONMT a global and international communication strategy for the Moroccan tourism brand, which will be implemented over the next three years.