Moroccan Models Star in Jacquemus’ "L’Amour" Spring-Summer Campaign

14 January 2021 – byGinette · 1 min read

After Versace, Moroccan top model Imaan Hammam is on board for Jacquemus’ new spring-summer 2021 campaign. This time, she embodies this new collection of the house with three other of her compatriots, two models and a musician.

Titled "L’Amour", the video of Jacquemus’ latest campaign, filmed in a giant wheat field in the heart of the Vexin Regional Natural Park, is already on Instagram. Embodied among others by three Moroccan top models Nora Attal, Malika El Maslouhi and Imaan Hammam, this collection is a tribute from the designer to his entire team. "What makes the beauty of L’amour is the way it endures, sometimes becoming even stronger, in the absence of the beings dear to us," Simon Jecquemus said on Instagram.

The soundtrack of the new collection, which is causing a sensation on Instagram, has been entrusted to the Belgian-Moroccan rapper Hamza. In terms of style, the spring-summer 2021 collection offers ample cuts and soft shades ranging from beige to ivory, passing through white, green, gray and pink.