Marrakech Unveils Luxury ’M Avenue’ Shopping District, Rivaling Paris’s Champs Élysées

The "M Avenue", 500 meters long, required a budget of more than 1 billion dirhams. Unique in its kind and style at the national level, the project located in the heart of the ochre city was to be inaugurated during the summer of 2020. But delays in the progress of the work had postponed the deadlines to February.

Located in a strategic location of the city, between the Menara Gardens and the Conference Palace, the "M Avenue" promises unprecedented experiences for its visitors. Thanks to its luxury hotels, its flagship brand stores, its M-branded residences, and its MBab exhibition center, this timeless space will allow the city to combine modernity, culture and entertainment.

Pestana CR7 Hotel by Cristiano Ronaldo, Four Seasons Private Residences, M Art Studio, M School, Meydene, M Business, M Clinic, M Plaza and M Residences are the flagship projects that will be hosted on this prestigious thoroughfare.