French Influencer Poupette Kenza Faces €50,000 Fine for Misleading Online Ads

The social media star, followed by 1.4 million subscribers, posted on her Snapchat account a letter from the Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF) accusing her of having broadcast an advertisement for the Crest 3D White brand without mentioning its commercial nature and "giving the impression" that the sale of the product was "lawful when it is prohibited for sale on French territory," reports Le Parisien.

For these acts, the social media star is required to pay a fine of 50,000 euros and to broadcast the statement of her sanction on her Instagram, TikTok and Snapchat accounts. "I want to vomit, they’re big thieves. I’m so pissed off, 50,000 euros in fines like that, it’s a shame! It ruined my evening," Poupette Kenza indignantly said on Snapchat, specifying that she had been informed of the arrival of such a sanction "a week ago."

Under her real name Kenza Benchrif, the 23-year-old woman admits that she was unaware that Crest products were banned in France. "Crest, it’s too good in any case, it whitens the teeth, Crest. Buy it my dolls, anywhere," Poupette Kenza went on, intending to contest the amount of the fine. Criticized from all sides, the French influencer has recently left France to settle in Dubai, United Arab Emirates.