BIM Expands Rapidly in Morocco, Adding 39 Discount Stores Amid Growing Competition

BIM’s operational model is based on hard discount principles: small-sized stores, a limited range of about 900 products of which 59% are private labels, and rigorous management of operating costs to maintain low prices. The company’s goal is to maintain a pace of opening about a hundred stores per year.

To support this growth, the group plans to strengthen its logistics infrastructure. New regional warehouses will be added to the four existing centers to optimize the supply chain and support the expansion of the store network.

The expansion strategy is financed by the parent company’s own resources, BIM Birleşik Mağazalar. The group operates with negative working capital, generating cash through its ability to quickly collect payments. Consolidated investments reached 124.2 million euros in the first quarter of 2025. With most operations denominated in Turkish lira, exposure to exchange rate and interest rate risks is limited.

Morocco, where BIM has been present since 2008, is the group’s second market after Turkey. On a consolidated basis, the company had 13,809 stores at the end of March 2025 and generated revenues of 147.7 billion Turkish liras (about 4.28 billion dollars) in the first quarter. The Moroccan subsidiary is distinguished by the presence of a local partner, Blue Investment Holdings, which has held 35% of its capital since May 2021.