A Moroccan Transforms a Racist Slur Into a Successful Beer
5 May 2026
Conceived by a Nivelles native of Moroccan origin, the triple beer "Marlouf transforms a pejorative term into a brewing success story. Selling 30,000 liters annually, this (…)
Crossroads
Halal Brand’s Carrefour Deal Sparks Muslim Boycott Backlash
22 September 2025
Carrefour announced on Thursday, September 11, the acquisition of 10% of the capital of HMarket for around 10 million euros. The announcement provoked an avalanche of reactions (…)
Carrefour Faces Renewed Boycott Calls in Morocco Over Map Controversy
18 March 2025
An advertising brochure from the French supermarket chain Carrefour is causing outrage in Morocco and calls for a boycott. The issue: the representation of the kingdom without (…)
Carrefour Drops Lawsuit Against Moroccan Activist Who Called for Boycott
23 January 2025
Carrefour has just withdrawn its complaint against an activist who had called at the end of December on his social networks to boycott the store of the French brand in Asfi.
Carrefour Ad Sparks Outrage in Morocco Over Western Sahara Map
10 January 2025
A recent advertising campaign by Carrefour Qatar has provoked a strong reaction in Morocco, particularly on social media.
Newly Opened Carrefour Store in Oujda Abruptly Shuts Down Amid Controversy
5 January 2025
In Oujda, the Carrefour store in the Al Qods district has abruptly closed its doors just a week after its inauguration.
Carrefour Store in Spanish Enclave Ceuta Accepts Moroccan Dirhams
4 September 2024
The French Carrefour store in Ceuta has started to allow the payment of its products in Moroccan dirhams. A first in the country to try to attract Moroccan customers.
Culinary Controversy Erupts: Morocco and Algeria Clash Over Origin of Kalb el-louz Dessert
6 May 2024
Lively controversy in France over Kalb el-Iouz. Originally, the publication by the Carrefour hypermarket on social networks of a catalog presenting this dish with a map of (…)
In Morocco, BDS is stepping up its action against Carrefour
29 December 2023
After numerous calls for a boycott, BDS plans other actions against Carrefour, a multinational distributor based in France, which, according to the movement, is involved in the (…)
Moroccan Retail Giant Label’Vie Expands to France, Takes Over Four Carrefour Stores
17 May 2022
Label’Vie, a Moroccan retail group, has taken over the management of four Carrefour hypermarkets - three in Marseille and the region, and one in Grenoble with a little over (…)